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"I think
that I shall never see
a billboard lovely as a tree.
Perhaps, unless the billboards fall,
I'll never see a tree at all"
Ogden Nash 1933
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Advertising is much more than developing a message and placing it wherever
rented space is available. It involves understanding why people buy; developing
a meaningful message; placing it where it will have effect, and repeating
it often.
We at d.a.c. productions
attempt to eliminate the mysticism and show how you can do your own advertising.
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Some
of the many companies and associations who have benefited from our
help.
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Advertising works
because it fulfills a consumer need. It gets you involved, it's informative,
and it is often entertaining. Advertising is designed to sell products
and services, at some time, not necessarily at the moment the advertisement
is seen, but rather when a prospective customer is ready to buy.
How can you, as
a small firm, utilize advertising effectively?
The fundamentals
of advertising are the same whether your business is big or small; there
are, however, many differences in how they are applied.
Advertising is
just one part of the marketing mix. Product, price, packaging and placement
are key ingredients to a successful marketing plan.
Our associates
have designed, developed and launched mail-order companies, ad campaigns,
audio & video presentations, television and radio commercials. We
have one thing in mind, to get the information into the right hands and
allow people to make better, informed choices.
d.a.c. productions
is the informed choice.
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